Nokia is India’s Most Trusted Brand Again
Nokia’s tagline of ‘connecting people’ certainly seems to have struck a chord with the Indian consumer. For a second year running, the handset maker has topped the prestigious, ‘Brand Equity Most Trusted Brands (MTB) Survey‘.
The Brand Equity MTB survey is the largest, most diverse and most prestigious survey of its kind, with over 8,000 respondents nation-wide and is conducted by The Nielsen Company on behalf of Brand Equity. The list consisted of 300 brands and Nokia was chosen the winner again for second time in a row. In second and third places are the two venerable consumer brands, Colgate, a four-time winner, and Lux, respectively.
Commenting on the announcement, Nokia’s President and CEO Mr. Olli-Pekka Kallasvuo said: “We are humbled by the trust and faith that our consumers have shown in Nokia. Becoming the Number 1 Most Trusted Brand in India is a very prestigious achievement for us. India has been a critical market for a long time now, and its importance continues to grow.”
Nokia was ranked 71 in 2005, when it first made an appearance in the Brand Equity Most Trusted Brand survey. Since then, the company has consistently gained ground – from No. 44 in 2006 to No. 4 in 2007, and finally to No. 1 in 2008 and again in 2009 now.
India is the second largest market for Nokia globally. The company has a manufacturing facility in Chennai, three R&D facilities, and a design centre in Bangalore.
If you remember, Nokia made a sales record in India by selling 58,000 pieces of Nokia 5800 XpressMusic phones in just 3 weeks of its launch. India is always a hot market for Nokia and the brand is well established even in the interiors of the country.
Nokia still needs to focus little more on the service issues and come out with music store and better maps coverage for India. But all in all this is a remarkable achievement for Nokia to retain the No.1 trusted brand crown in a consumer-oriented and strongly competitive market like India. Great going Nokia!!
[Source]
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